QUADRICULTURA - P−Processing

Quadricultura — Associação Cultural

This project is the result from a personal desire to contribute to the development of the cultural landscape of Cidade Nova de Santo André, were this not-for-profit association driven by its passion for the arts and culture works tirelessly for more than 15 years. We aimed to create a better sense of a visual cohesion of the organization's identity and its three most important programs. The new identity was designed to reflect a more contemporary and polished representation. The squared form works as a flexible and distinct symbol and functions as a frame, allowing it to adapt itself to the most varied programs and still allowing an easy recognition with the main organization.

Pro-bono • 2017
Identity Design / Digital Design / Editorial & Layout Design

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Challenge

To create a sense of visual cohesion of the organization´s identity and its three most important associated programs. It was also needed an upgraded framework, that could align its values and strategy more accurately with the needs and interests of its audience, as well the expectations of the cultural production agents.

Approach

The new identity was designed to reflect a more contemporary and matured representation. The squared form as a flexible and distinct mark, functions as a frame, adapting itself to the varied events under the association´s umbrella — allowing an easy recognition and close resemblance with the main organization.

Stationery

Website for desktop and mobile versions

Goals

To actively continuing to transform, by reflecting in a better quality of dissemination, promotion, and diversity of cultural events; thus gathering and benefiting both the community and the agents of cultural production.

Guidelines

Poster Design

Quadricultura — Associação Cultural

This project results from the desire to contribute to the development of the cultural landscape of the Cidade Nova de Santo André. By investing time, providing capacities and skills in research, conceptualization, and experimentation, culminating not only in the design of a new visual identity but also in the alignment of its new strategic vision.

Pro-bono / 2017
Visual Identity / Print Colateral / Website Design / Poster Design